Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce by Christopher Bones book DJV, MOBI
9780749473099 English 0749473096 As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies. Digital Leadership explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change. Including strategies and input from 300 senior executives from major companies, Digital Leadership gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change., Drawing on ground-breaking primary research with 300 senior executives from leading corporations, Digital Leadership creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of the reader's company's digital offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. With coverage of the key digital trends affecting business today, it provides a practical framework for success. This text challenges leaders to become as fluent in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Digital Leadership gives readers the power to drive forward digital initiatives and realize lucrative opportunities for change., For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change.
9780749473099 English 0749473096 As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies. Digital Leadership explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change. Including strategies and input from 300 senior executives from major companies, Digital Leadership gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change., Drawing on ground-breaking primary research with 300 senior executives from leading corporations, Digital Leadership creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of the reader's company's digital offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. With coverage of the key digital trends affecting business today, it provides a practical framework for success. This text challenges leaders to become as fluent in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Digital Leadership gives readers the power to drive forward digital initiatives and realize lucrative opportunities for change., For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change.