Palgrave Pocket Consultants: Managing Online Reputation : How to Protect Your Company on Social Media book MOBI
9781137382290 1137382295 Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media., Managing a company's reputation has become significantly more challenging with the widespread adoption of social media. While consumers wield new powers to champion and damage brands, many companies continue to manage their online reputations in a piecemeal and reactive manner, typically independent of their brand reputation strategies and resulting in severe reputation issues.Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies to plan, develop, control and manage their online reputation in today's fast-paced and challenging communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on the internet and in social media.Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant. Written for aspiring middle-to-senior managers working across business at any scale, they offer solutions to the most cutting-edge issues across modern business. Be your own expert and have the advice you need at your fingertips., Organizations of all shapes and sizes continue to tip-toe nervously before peeved customers, aggrieved employees, eagle-eyed activists, skeptical bloggers, and opportunistic trolls on social media. Big names are easily sullied and hard-won reputations dismantled in today's volatile, judgmental, and unforgiving court of public opinion. A practical, common-sense guide to protecting and defending your company's name and image online, Managing Online Reputation explores the threats posed by social media and sets out how you should respond to online attacks to your business and reputation. Book jacket., The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online.Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant., What do you when a customer lets fly at you on a high profile review site or when Greenpeace launches a surprise attack on your Facebook page? When a competitor trashes your products anonymously on a consumer review platform, one of your people goes AWOL on Reddit, or when misinformation and disinformation run rife across the web during a major crisis? Social media has been here for years yet organizations of all shapes and sizes continue to tip toe nervously before peeved customers, aggrieved employees, eagle-eyed activists, sceptical bloggers, and opportunistic trolls. Big names are easily sullied and hard won reputations dismantled in today's volatile, judgemental, and unforgiving court of public opinion. Managing Online Reputation is a practical guide to protecting and defending your company's name and image on the internet and in social media. Discover: The top strategic, societal, behavioural, legal, operational and other kinds of threats to your reputation posed by social media. How organizations like Buffer, FedEx, Goldman Sachs, ING Direct, Tesla, Shell, and the US Nuclear Energy Institute handled serious online attacks on their businesses and reputations. How you can prepare for, respond to, and recover from serious incidents and crises using social media. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems.
9781137382290 1137382295 Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media., Managing a company's reputation has become significantly more challenging with the widespread adoption of social media. While consumers wield new powers to champion and damage brands, many companies continue to manage their online reputations in a piecemeal and reactive manner, typically independent of their brand reputation strategies and resulting in severe reputation issues.Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies to plan, develop, control and manage their online reputation in today's fast-paced and challenging communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on the internet and in social media.Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant. Written for aspiring middle-to-senior managers working across business at any scale, they offer solutions to the most cutting-edge issues across modern business. Be your own expert and have the advice you need at your fingertips., Organizations of all shapes and sizes continue to tip-toe nervously before peeved customers, aggrieved employees, eagle-eyed activists, skeptical bloggers, and opportunistic trolls on social media. Big names are easily sullied and hard-won reputations dismantled in today's volatile, judgmental, and unforgiving court of public opinion. A practical, common-sense guide to protecting and defending your company's name and image online, Managing Online Reputation explores the threats posed by social media and sets out how you should respond to online attacks to your business and reputation. Book jacket., The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online.Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant., What do you when a customer lets fly at you on a high profile review site or when Greenpeace launches a surprise attack on your Facebook page? When a competitor trashes your products anonymously on a consumer review platform, one of your people goes AWOL on Reddit, or when misinformation and disinformation run rife across the web during a major crisis? Social media has been here for years yet organizations of all shapes and sizes continue to tip toe nervously before peeved customers, aggrieved employees, eagle-eyed activists, sceptical bloggers, and opportunistic trolls. Big names are easily sullied and hard won reputations dismantled in today's volatile, judgemental, and unforgiving court of public opinion. Managing Online Reputation is a practical guide to protecting and defending your company's name and image on the internet and in social media. Discover: The top strategic, societal, behavioural, legal, operational and other kinds of threats to your reputation posed by social media. How organizations like Buffer, FedEx, Goldman Sachs, ING Direct, Tesla, Shell, and the US Nuclear Energy Institute handled serious online attacks on their businesses and reputations. How you can prepare for, respond to, and recover from serious incidents and crises using social media. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems.